TVS — Global Bike Launch, Dubai (Burj Khalifa)

Turnkey Showrunner & Creative Director

Abhishek led end-to-end planning and delivery of TVS’s new-bike global launch in Dubai, culminating in a first-of-its-kind film on the Burj Khalifa LED façade. He owned the full stack—idea to on-air: creative concept, 3D “projection-mapping-style” content, music/sound design, approvals with Emaar/Dubai authorities, and precise showcalling synced to the façade schedule. Execution covered international logistics (carnets, insurance), talent and rider showcases, media & influencer hosting, live stream, HSE & crowd control, and post-event PR/social amplification. The result: a seamless, high-impact reveal that delivered iconic visuals, global coverage, and massive organic reach while reinforcing TVS’s innovation narrative.