About ME | Abhishek Pillai Even

Hey!

I’m Abhishek Pillai

an experiential strategist, event director, and turnkey project management expert with a career spanning global summits, corporate conferences, branded intellectual properties, and high-profile ceremonies.
I’ve built a reputation for transforming ideas into unforgettable experiences by combining creative vision with strategic planning!

Marquee Projects

About Me.

Seasoned Experiential Strategist and Event Director with over 14 years of expertise in planning, leading, and executing high-impact large-format events, international summits, global conferences, luxury product launches, and branded experiential IPs across India, UAE, Southeast Asia, and Europe.

Adept in turnkey project management, content production, stakeholder alignment, operations planning, team leadership, and creative direction. Proven track record of delivering flagship experiences for global corporate brands & government organisations. Specialized in managing cross-functional teams and large-scale logistical ecosystems while maintaining creative excellence and flawless execution.

From being a large-format events specialist and experiential turnkey projects leader orchestrating global summits, corporate conferences, product launches, exhibitions, and stadium-scale ceremonies across India, the Middle East, and Europe. Featuring strengths of boardroom strategy with backstage precision—owning end-to-end planning, creative/content direction, multi-agency operations, and on-site management—to deliver experiences that move audiences and business metrics.

Key skillset & core competencies

Brand Marketing Strategy, GTM Ideation, Creative Concepts & Communication

(Automobile, Consumer Durables, AlcoBev, Food, Global Agencies)

Architected full-funnel GTM playbooks—from segmentation and value props to media, on-ground, and sales enablement—so campaigns land clearly and convert.
Led celebrity and athlete-led narratives (e.g., Rashmika Mandanna for Midea, IPL integrations for Valvoline) with tight brand safety, compliance, and asset governance.
Delivered 360° toolkits (TVCs/films, digital, OOH, retail POSM, sales decks) used across markets; ensured single source of truth for tone, design systems, and claims hierarchy.
Partnered with global networks (WPP/GroupM, Momentum) to align brand strategy with award-level experiential and measurable outcomes.

Intellectual Brand & Experiential Marketing Concepts

(Experience Centres, Auto Drive IPs, F&B Social Events, Cultural Festivals & AlcoBev)

Conceived and scaled owned IPs that compound equity year on year: Apollo “Bad Road Buddies” and Autodrom Drive Experience (Prague)—community-centric, content-rich, and zero-incident.
Built brand experience centres and mobile demo formats that turn product features into hands-on stories (test zones, telemetry, AR overlays, creator bays).
Curated F&B and lifestyle platforms (GrubFest, India Cocktail Week) with sponsor “brand villages,” tasting labs, UGC pits, and clear sponsor ROI dashboards.
Produced large cultural properties (e.g., Garba Mahotsav) with 50K+/day footfall—scalable, safe, and media-friendly.

International Conferences: Turnkey Project Management

(2–5 day programs, 2,500+ attendees; Middle East, Europe, South Asia)

Directed multi-day itineraries end-to-end (air/ground, visas, hosting, venues, agenda, breakouts/expo, gala) for Genpact FOCUS, Tata Partners Meets (Dubai), Maruti Dealer Conferences (Dubai/Macau), PepsiCo KL, and Exxon exhibitions.
Owned production control (run-of-show, stagecraft, SI/translation, multi-cam broadcast, showcalling) with redundancies and HSE baked in.
Negotiated regional vendor ecosystems under SLA & compliance, delivering <3% cost variance and audit-ready documentation.
Delivered white-glove hospitality and content journeys that keep executives engaged and outcomes on track.

Government Key Summits & Forums

(Turnkey planning, VIP protocol, ceremony ideation across Indian states)

Led turnkey delivery for protocol-sensitive platforms: G20 India Presidency tracks, BRICS, Indo-German forums, state investor meets—from concept & content to security overlays and movement grids.
Managed VIP precedence (flag order, dais, motorcades, sequencing) and multi-agency alignment (ministries, embassies, police, SI/broadcast) for friction-free ceremonies.
Designed cultural narratives that balance dignity with impact—welcome sequences, heritage vignettes, anthem/flag cues—executed to the second.
Produced ceremony playbooks reusable by state hosts, improving consistency, cost, and speed-to-greenlight.

Experiential Design, Creative & Content Direction

(Festivals, Product Launches, Tech Events & Modern Tech Integrations)

Translated briefs into experience architecture: mainstage, breakouts, demo zones, lounges, and wayfinding that optimize dwell time and flow.
Directed content ecosystems—keynotes, films, stings, lower-thirds, motion systems—and advanced show tech (anamorphic/XR, 270° LED, façade mapping, drones).
Orchestrated iconic reveals (e.g., Burj Khalifa façade film for TVS) and city-scale treatments (building projections, drone light choreographies) with full approvals and safety.
Embedded measurement hooks (RFID/app, heatmaps, session occupancy) to link creative to KPIs and iterate in real time.

P&L, Team, Operations & Technical Strategy

P&L stewardship: multi-crore budgets, forecasting, cost optimization, sponsorship/monetization strategy; tight actuals vs. plan reconciliation.
Team architecture: built pods for creative, content, production, ops; coached showcallers and floor managers; instituted SOPs, drills, and rehearsal discipline.
Operations mastery: venue feasibility (power/rigging), HSE, accessibility, contingency matrices, vendor SLAs, and permit pathways.
Data & reporting: live dashboards (footfall, CPQL, session fill), NPS/CSAT, PR & social lift; post-event retros converted into repeatable playbooks.

ACTIVELY WORKING WITH

Marketing Head, VIVO

“Abhishek turned a high-stakes SKU launch into a pop-culture moment. From teaser drops to the press reveal and fan experience, every touchpoint was on-brand and flawlessly timed. His coordination across PR, retail and digital made the rollout feel effortless.”

Brand Manager, Apollo Tyres

“BRB in Goa showcased Abhishek’s rare mix of creativity and control. The routes, recovery, safety, content engine—everything ran like clockwork while still feeling fresh and adventurous. It’s become our most loved community IP, thanks to his zero-incident, high-engagement playbook.”

Brand Head, CMI India (Midea)

“Abhishek built a true 360°—TVC, digital, retail, and influencer storytelling that actually connected. Celebrity management, production, compliance and rapid adaptations were spotless. The campaign felt premium, scalable and measurable—exactly what we needed.”

Chief Secretary, Ministry of Sports, Government of India

“A world-class ceremony delivered to the second. Abhishek’s team managed VVIP protocol, mass-cast choreography and live broadcast with total composure. The 100-ft pyramid content experience was a first for us—and it landed with dignity, precision and impact.”

Head of Sales, Maruti Suzuki India Limited

“End-to-end excellence—visas, hospitality, venue, content and showcalling all handled with white-glove care. Abhishek protected our leadership’s time, kept partners delighted, and gave the brand a premium stage. We couldn’t have asked for a smoother international conference.”